Liverpool's owners have brought in a familiar face to help run the financial side of the business with the announcement they have appointed Billy Hogan as chief commercial officer.
Hogan was previously managing director at Fenway Sports Management, the global sponsorship arm of Fenway Sports Group who own both the Merseysiders and Boston Red Sox baseball team.
He will be responsible for all club-controlled revenue and business development, including sponsorships, ticketing and hospitality, retail and merchandise, club memberships, club tours and friendlies as well as Liverpool FC's Soccer Schools.
"Having worked at a senior level within Fenway Sports Management, Billy has been working alongside LFC for the last 18 months on a number of partnership projects and brings with him a rich pedigree of expertise and resource," managing director Ian Ayre told liverpoolfc.tv.
"In many respects this appointment reflects the great spirit of partnership between all of the Fenway Sports Group and LFC."
Of that period Hogan said: "I've witnessed first-hand the passion and loyalty fans have for this club and I look forward to working with the staff, partners and future sponsors to grow and develop Liverpool's brand and commercial presence globally to help ensure the long-term growth of this storied club."
The club have also brought in a new corporate relations and communications director in former Sports Illustrated senior editor Jen Chang.