Sir Alex Ferguson has issued a video message to Manchester United season ticket holders restating the club's desire to regain their Premier League title - but warning of further last-gasp drama in the years to come.
After so many famous last-gasp successes, including the famous 1999 Champions League final victory over Bayern Munich in Barcelona, this season the boot was on the other foot.
When United concluded their final game at Sunderland, they were technically champions, only to be flattened by Sergio Aguero's late strike at the Etihad Stadium as Manchester City struck twice in stoppage time to claim the win they needed over QPR to end their 44-year wait for the championship.
However, now the dust has settled, Ferguson feels it is just another chapter in United's compelling story - a point he has made in a bid to keep fans within the Red Devils season ticket fold.
"When you look back on last season, it tells you the story of Manchester United," he said in his two-minute message.
"There is no club in the world who can create the drama that we created last year.
"Okay, it didn't work out our way this time but when you go back through the years and the number of times we have scored last minute goals it just added to the excitement and drama of Manchester United.
"It will always be there because that is the kind of club we are.
"When you are buying your season ticket you are guaranteed:
1) A possible heart attack.
2) Incredible excitement in the last minute of games.
3) Hope that we win the championship back."
United have missed out on one transfer target already this summer after Eden Hazard snubbed the lure of Old Trafford and elected to join Chelsea.
However, the Red Devils are hoping to secure the services of Borussia Dortmund's Japanese midfielder Shinji Kagawa, with officials from the German champions confirming talks are at an advanced stage.