Sport : Horse Racing

INNOVATIVE DEAL AT SALISBURY

21st May 2012, 03:55pm

Salisbury: Different type of sponsorship

Salisbury: Different type of sponsorship

Salisbury's Thursday fixture sees a sponsorship with a difference which benefits a cross-section of the sport.

Betfair's support of the meeting - with some races taking the name of Oaksey House, the PJA Doctor and the Greatwood Charity - has contributed to prize money levels on the night to the degree that all races are being run at least £1,000 above Tariff.

Meanwhile entry fees for all races have been abolished, so all races are free to enter. Betfair are footing the drinks tab in the Owners and Trainers' Bar on the night.

A £5 voucher will be given to all stable staff to use in the canteen - any unused vouchers will be converted into cash and the money given to Greatwood - and £100 will be given to the best turned out horse in each race. Furthermore, an additional £30 will be given to the stable lad or lass leading up any of the first four in each race.

And a more lasting legacy of the sponsorship will be the purchase of new canteen furniture.

Betfair spokesman Tony Calvin commented: "As well as a genuine commitment to horseracing, Betfair is all about innovation.

"And our sponsorship team have done a brilliant job with Salisbury in making Thursday night one which will benefit a large cross section of the industry, in keeping with our three year, £3m contribution to grass roots racing, in addition to our near £7m annual levy contribution to the sport."

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