Stuart Pearce believes the British public could learn a lesson from the way Brazil are preparing for their Olympic odyssey.
Five-times World Cup winners, the legendary South Americans are yet to strike gold in this competition.
However, they have already been installed as favourites to end that barren streak in London this summer, bringing with them a squad that includes tournament star name Neymar, plus Manchester United defender Rafael and in-demand Porto forward Hulk.
Indeed, as Pearce notes, only one of their 18-man party is yet to gain a senior cap, ensuring they will provide a significant test when they take on Team GB in a warm-up at Middlesbrough on Friday.
"They can teach us something in terms of the desperation of all their players and pride to play not just for Brazil, but at the Olympic Games," said Pearce.
"If you read articles in this country it is seen as just for taking part, just for fun, just for everything apart from having a real go at trying to win the competition.
"This Brazil team only have one player that hasn't been capped at senior international level.
"That tells you they are not afraid to put their younger players into the main side to gain experience and also that they are taking it seriously."
Pearce regards Spain as Brazil's nearest challengers, with GB next in the betting, along with Group A rivals Uruguay.
Even meeting that expectation would secure a first semi-final appearance in a FIFA organised tournament involving senior players - three in this instance - for the first time since Euro 96.
Pearce was a significant part of that campaign.
And whilst it is doubtful Team GB could fuel the same national pride given the dilution of traditional national boundaries, Pearce does feel it will be a competition to remember.
"When we finish this tournament, we want to send 18 players back to their clubs with a lifetime of memories," he said.
"To do that we have to be successful, get out of the group and see where we go from there."
For Ryan Giggs and Craig Bellamy it offers an opportunity to compete at a major tournament for the only time in their careers.
The same may be said of younger members of the five-strong Welsh contingent.
Goalkeeper Jack Butland has far more to look forward to.
At the age of 19, and having only previously played for Cheltenham at league level, Butland spent the early part of his summer in Poland and Ukraine, having been drafted in as third choice keeper once John Ruddy had been ruled out with a broken finger.
"It was massive, a dream come true," said the Birmingham keeper, who has been the subject of significant interest from Southampton.
"I'd just landed in Mexico with my girlfriend when I got the call.
"We were both looking forward to our holidays and neither of us expected it, so it was a bit gutting at first, but after that it started to sink and we realised what a massive thing it was going to be.
"The first couple of hours I was in awe.
"I got picked up from the airport and the closer I got to the hotel the more nervous I became.
"It was like 'wow', although the fact I'd been called back from holiday meant we had something to talk about."
That experience should stand Butland in good stead though as he seems sure to be making a more meaningful contribution to the second part of his summer of a lifetime.
"It is definitely a characteristic of goalkeepers that you've got to be mentally strong," he said.
"Joe Hart comes across as a tough character but losing games hurts him as much as anyone.
"You've got to be calm and focused about things, both on and off the pitch.
"I try to maintain the same level of excitement through things.
"Once the games or training are done, you can really show your true emotions."