Serena Williams is determined to defend the family honour after sister Venus saw her Wimbledon hopes dashed and warned a solo mission makes her more of a threat.
The Williams siblings have almost made the women's trophy - the Venus Rosewater Dish - family property, with five titles for Venus and four for Serena since the turn of the century.
It is out of their hands for now, with Petra Kvitova the defending champion.
But Serena and Kvitova are seeded to meet in the quarter-finals, and the younger of the superstar sisters is determined to play herself into title-winning form.
Venus, whose performance in the past year has been impaired by the incurable auto-immune disease Sjogren's syndrome, bowed out to Russian Elena Vesnina on Court Two on Monday.
Serena was allocated the same court for her opening clash with Czech player Barbora Zahlavova Strycova and won through 6-2 6-4.
It was a second year in a row that the Williams duo have been placed on the court situated at the southernmost tip of the All England Club grounds for their opening matches, and 12 months ago Serena made it quite clear she was unhappy they had been snubbed for the two main show courts.
Today the 30-year-old was unwilling to return to that row, saying: "I'm over it. So I don't care to talk about it.
"I'm not here to talk about Court Two, really. I just can't talk about that right now. I'm not in the mood."
What she was happy to discuss was where the defeat for Venus left her.
"It always has some sort of an effect," Williams said. "I always want to play even better if she's out of the tournament."
She stressed it might not necessarily make her take her game to another level, and sixth seed Williams does have improving to do after Strycova pushed her in the second set.
But when she eventually finished off the 26-year-old, there was more than a little satisfaction.
"Definitely a little relief, and I think I was letting out a lot of cries," Williams said. "I was happy to get through that."
The champion of 2002, 2003, 2009 and 2010 enjoys the attention she receives and was happy to sign dozens of autographs as she was guided through the crowds by tournament bodyguards on the long walk from Court Two to the players' locker rooms.
She points to the popularity and fame of herself and Venus as being partly down to them being a phenomenon as the first black women to dominate in tennis.
"I think just being involved in a sport that's traditionally white and being a black girl and coming out and doing so awesome in general is going to open eyes of watchers that don't normally watch tennis or have never even thought to watch tennis. I think that has a lot to do with it," she said.
"I also think that I have a pretty outgoing personality.
"Maybe not today, but normally I'm pretty upbeat and funny.
"I think I'm really an outgoing individual, and I'm not afraid to wear my emotions on my sleeve or speak my mind on a lot of different things or just be myself."